1. Go Old School...Write a Thank You note
In the world of computers, it's easy to fire off a quick "Thank you" email and call it a day. But is it memorable? Personable? Probably not. A few quick lines in your own handwriting can make your client feel appreciated and important.
2. Get to know them...really know them.
We all have our own personal interests and hobbies. It's part of what makes us unique and, well, sane. During the prospecting phase, you should be getting to know your clients. Find out what they like to do for fun. How do they let off steam? Who is their favorite sports team? As you come across articles, invitations to events, or other bits of information relevant to their interests, pass it on. They will appreciate that you remembered and thought about them.
3. Treat them.
Some may joke that we would work for coffee, but coffee can't pay the bills. Or can it? By sending a client a gift card to their local coffee shop, you can help remind them of the perks (see what we did there?) of doing business with you.
4. Share the love on Social Media.
We live in a social world. What better way to say thank you, than on a social network? Your client will appreciate the "shout out," and it sets the bar for a great referral. Note: It's usually best to ask your client's permission before putting anything on social media. Don't worry if they say no. It's the thought that counts.
5. Surprise them.
Surprise your client by sending them a goody basket, or order pizzas for their office. This is a great idea for the holidays too!
6. Support and encourage them.
Clients buy insurance for a multitude of reasons. Sometimes it's positive, like buying life insurance after having a baby, or getting married. Or sometimes it can be during times of hardship, like planning for final expenses or long term care. Regardless of the situation, it's important to show your clients your ongoing support, good times or bad.
7. Make a Donation.
Reach out to your valued clients and let them know you'd like to make a contribution or volunteer in their name to their favorite charity. It's a heartwarming way to connect with your clients and shows a selfless appreciation for their interests.
Remember, showing appreciation to your client's isn't all about reminding them that you are waiting for more business from them. It's about connecting and being real. You want your clients and their legacies to remain with you. In order to do so, you have to be willing to share apart in their life's journeys. Don't just wait for the holidays to show your appreciation. Be consistent in your gratitude.